Chen houqiang: orders are flying like snowflakes, enlightenment caused by a new printing product
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core tip: the "ar3d interactive" notebook innovatively launched by the design team led by Yang Jieliang, chairman of Zhejiang Huaxu Industry Co., Ltd., has such a function. As long as you open the smart phone and take in the color pattern on the cover of the notebook, the birds and butterflies in the color pattern will spread their wings and fly vividly, and the gorgeous flowers will be in full bloom. This product innovated by Huaxu Industrial Co., Ltd. received the attention of domestic and foreign merchants at the 2015 Hong Kong International Gift exhibition. Orders flew like snowflakes, and the enterprise was busy with production
[China Packaging News] have you ever seen a butterfly that can fly on a printed color map? Have you ever seen the patterns on post press products change and move
the ar3d interactive notebook innovatively launched by the design team led by Yang Jieliang, chairman of Zhejiang Huaxu Industrial Co., Ltd., has such a function. As long as you open the smart phone and take in the color pattern on the cover of the notebook, the birds and butterflies in the color pattern will spread their wings and fly vividly, and the gorgeous flowers 8. Hammer head radius: d25mmd90mm will be in full bloom. This product innovated by Huaxu Industrial Co., Ltd. received the attention of domestic and foreign merchants at the 2015 Hong Kong International Gift exhibition. Orders flew like snowflakes, and the enterprise was busy with production
in the current situation of Cangnan printing industry, the successful development of ar3d interactive products of Zhejiang Huaxu Industrial Co., Ltd. has brought a lot of enlightenment to people
revelation 1: there is a lot of room for the development of printing industry. Materialistic dialectics tells us that things are constantly developing and changing, and the printing industry is also constantly developing and changing. The static, pessimistic and desperate view of the printing industry is wrong. The key to the development of the printing industry is whether our ideas keep pace with the pulse of the times and whether we have jumped out of the strange circle of equipment and price competition in the past. With the gradual disappearance of China's demographic dividend and the rise in the cost of raw materials, the low-cost advantage of the printing industry no longer exists. We have entered the era of Internet + information economy. The development of information technology, especially Internet technology, is bringing a subversive and revolutionary impact on the development mode of traditional printing. The printing industry has opened a diversified competition mode. Unlike the extensive competition of equipment and price in the past, today's competition is more about the comprehensive strength of technology, software and operation mode. Therefore, we should establish new concepts, new ideas, explore new ideas, avoid homogeneous vicious competition, work hard to increase the scientific and technological content of printing products, meet personalized needs, and strive to stand at the forefront of the development of printing products to obtain our own competitive advantage
revelation 2: the soul of printing products lies in creativity. Creative design is the development direction to improve the added value of printing products. Only through creative design and conceptual creativity can we promote the development of printing industry. An enterprise cannot develop continuously without innovation consciousness. Cangnan is a very influential Printing City in China. In the past, the vast majority of small and medium-sized printing enterprises mainly relied on processing with supplied materials, and there were few new products developed by themselves. Printing products lacked creativity and low scientific and technological content, so they could only earn a little poor processing fee. If this situation is not completely changed, it will eventually be eliminated by the market. Therefore, we must pay attention to enterprise innovation and printing product creativity. Innovation is the only way for small and medium-sized printing enterprises to survive and develop, and creativity is the vitality for products to win the favor of consumers. Creative manufacturing is the inevitable development of printing enterprises. With the rapid development trend and internal demand of social economy, it is also a powerful means and guarantee to deal with external competitive pressure. Creativity is the source of innovation and entrepreneurship. If enterprises want to develop, they must grasp the living soul of creativity
revelation 3: being unique is being creative. It's not creative to follow what others do. At present, the commodities in the society are extremely rich, and it is no wonder that Langsheng company is planning to build an advanced glass fiber production plant. It is changing day by day, and the places that need to be focused are everywhere, which can be said to be overwhelmed. If printing enterprises want to successfully seize business opportunities, they must have strong judgment and keen observation, decide what they need and give up in time, so as to better sort out ideas. Like Huaxu company, they should make their own enterprise characteristics, stick to consumer needs, and develop unique printing products in the market based on unique ideas. Once this product is put into the market, it can capture the hearts of consumers with its unique functions and design. Such products can enhance the competitiveness of enterprises, so as to achieve the intelligent manufacturing development of enterprises
with the continuous development and progress of science and technology, microelectronics, computers, image sensing technology, new printing materials and other printing and packaging products will be more and more widely used in the future. We must closely follow the pace of the transformation from industrialization to informatization, learn and introduce new technologies in time, act in time, and rely on creativity and innovation to win. Innovation determines development, and transformation realizes transformation. Only by adhering to creativity and endless innovation, can Cangnan printing industry flourish forever
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